Taking a successful
business model from someone else and building on it is no crime. In fact,
it is how most leaders build businesses. It doesn’t always take a “stroke of
genius” to get to the top. But when those once-in-a-lifetime ideas strike, your
window to act may be small. I don’t accept the idea that all of the good ideas
have been taken. These five unique businesses are proof that you can find
prosperity, even in a market that may not have even existed when you first had
your idea.
Sent a Mail
When I first heard
about Santa Mail, I had one of those “Why didn’t I think of that?”
moments. The premise couldn’t be simpler: Parents order letters for children,
and Santa Claus himself puts a note in the mail. For just under $10, your kids
will get a personalized letter from Santa that is (genuinely) postmarked from
the North Pole in Alaska. The site isn’t flashy, but it’s simple and effective.
Alchemy Goods
Though recycling
has been popular for years, practical-use items made from recyclable items
and materials are quickly becoming more desirable. From clothes and bags
to water bottles and wallets, these unique items are high-quality goods that
let people show off the positive difference they’re making for the environment. Alchemy
Good was originally born not out of ingenuity, but of necessity.
Santa Mail has
been around since 2004, and as far as I can tell, it was the first company of
its kind. Since then, at least four sites offering the same service have popped
up. Even though someone may come along and offer something better, for now,
Santa Mail is at the top of its niche.
When Alchemy owner
Eli Reich’s messenger bag was stolen, he decided that instead of buying
another, he would make one himself. With plenty of bicycle inner tubes lying
around, he decided to make it the primary material for his new bag. Long story
short, the completed product was a huge hit at the office, and Eli began to
make them on a much larger scale. Today, Alchemy products are carried in many
stores across the country. I will write the other articles later.
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